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Students in my Business English class dreamed up these ideas, gave the products names, slogans and descriptions, and designed radio, television and/or magazine advertising. How can you get your studen...
The Design and Utilisation of an Internet Resource for Business English Learners
Design Utilisation Internet Resource Business English Learners
2009/10/19
The article details the design of a hypertext decision making activity located on the Internet for business English students wishing to review exponents and vocabulary associated with conducting busin...
On Differences between General English Teaching and Business English Teaching
Business English Globalization ESP Teaching methods Teaching model course design
2009/8/21
With the accelerating rate of globalization, business exchanges are carried out cross the border, as a result there is a growing demand for talents professional both in English and Business. We can se...
Improving Speaking by Listening Cultivating English Thinking and Expression--Probe into the Teaching of Business English Listening
Listening] Speaking Thinking Expression Communication
2009/8/21
The comprehensive listening curriculum occupies an important position in elementary teaching stage for English major. How could we arrange the listening class better? Considering the characteristics o...