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An Evaluation of the Role of Marketing in Public Transit Organizations
Role Public Transit Organizations
2009/10/19
This study was designed to examine the role of marketing in public transit organizations
from a management perspective. Using a survey methodology, a national survey
was conducted with a sample of 8...
The Role of Indicators, Targets and Monitoring in Decision-Support for Transport
Indicators decision-support objectives
2009/9/29
This paper presents the findings of a four year study into the use of indicators in the UK. In response to requests from local government practitioners, the research developed advice on how to develop...