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近日,管理学院赵海川副教授与中山大学的吴记副教授、肯塔基大学的Haipeng(Allan) Chen教授合作的研究成果“Coupons or free shipping? Effects of price promotion strategies on online review ratings”发表在管理类国际顶级期刊Information Systems Research上,该期刊是UTD 2...
近日,管理学院张江华教授团队与香港中文大学龙卓瑜教授合作的研究成果“The optimal channel structure with retail costs in a dual-channel supply chain”在国际学术期刊International Journal of Production Research上正式刊出。张江华教授为通讯作者,山东大学为第一作者单位。
Globalization today results in very competitive atmosphere in all aspects. This flourishing competition should consider the harmony and balance between human needs and the environment quality for crea...
山东财经大学国际市场营销课件 Chapter 06 International Marketing Research
The paper deals with a summary of findings in the area of tax forecasts. It describes the basic methodology for predicting tax revenues, both in terms of the macroeconomic approach and from a microeco...
Over the past four decades, there has been a considerable number of studies that have examined the determinants and outcomes of export pricing. However, despite this large volume of studies, the knowl...
The concept of open innovation has recently gained widespread attention. It is particularly relevant now because many firms are required to implement open innovation, despite the difficulties associat...
Personal values, as motivational constructs, are likely to influence the types of social behaviours in which people engage. However, most of the research examining the relationship between personal ...
Why a Journal of Research for Consumers?
While General Practice is becoming increasingly involved in research, consumer perspectives of this change have rarely been investigated. As key stakeholders in both research and health services, cons...
The Marketing Research Association, based in Glastonbury, CT (USA), was formed in 1954 as an outgrowth of the Trade Problem Discussion Group of the American Marketing Association’s (AMA) New York Chap...
is the world’s largest international membership organisation for professional researchers and others engaged or interested in market, social and opinion research.
The International Journal of Production Research (IJPR) is a well-established and highly successful journal reporting production and manufacturing research. IJPR is published 24 times a year and inclu...
In this post dot-com era, much e-commerce activity now arises from established firms with traditional physical outlets. Despite the growth in such click and mortar approaches to e-commerce, little res...

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