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Sellers of perishable goods increasingly use dynamic pricing strategies as technology makes it easier to change prices and track inventory. This paper tests how accurately theoretical models of dynami...
When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television ...
The study focused on the measurement of fan loyalty to two Major League Baseball teams -- the Chicago Cubs and the Arizona Diamondbacks. Fans of each of the teams were surveyed and the level of team ...

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