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Taking It to Th Streets: A Multimethod Investigation of Street Credibility and Consumer Affity Toward Street Credible Endorsers
A Multimethod Investigation of Street Credibility Consumer Affinity Street Credible Endorsers
2014/10/28
Celebrity endorsers are featured in 10 to 20 percent of commercials in the United States (Agrawal and Kamakura, 1995). While firms have invested significant capital in celebrity endorsers, they tradit...
SOCIOTECHNICAL CONSUMPTION: A DIGITAL STORY OF EMPOWERMENT AND SOCIAL CONSUMER EXPERIENCES
SOCIOTECHNICAL CONSUMPTION EMPOWERMENT SOCIAL CONSUMER EXPERIENCES
2014/10/28
Digital technologies have become a ubiquitous element in contemporary consumption practices. Consumers shop online, take online classes, play fantasy sports, date online, have virtual personal trainer...
The Health and Consumer Protection Directorate General has the task of keeping these laws up to date.It is national, regional or even local governments in EU countries who actually apply the EU's heal...
Introduction: Re-Shaping Consumer Policy in Europe: Enabling Consumers to Act?
Consumer Policy Europe Consumers
2009/10/26
This special issue of German Policy Studies sheds light
on ongoing trends in European consumer protection,
both at national and European level. Following Majone
(1996), integration by law is the...
Claiming Consumers’ Rights Patterns and Limits of Adversarial Legalism in European Consumer Protection
Consumers’ Rights Patterns Adversarial Legalism European Consumer Protection
2009/9/29
Litigation has turned into an instrument that of consumer protection in Europe. However, the institutional and political barriers for adversarial legalism American style are high in European countries...
Consumer Citizen: The Constitution of Consumer Democracy in Sociological Perspective
Consumer Citizen Consumer Democracy Sociological Perspective
2009/9/29
This paper approaches the question of whether and how consumers as “consumer citizens” establish consumer democracy. It will do so by drawing on various theoretical building blocks from sociology. The...
Current State and Prospects of Consumer Policy: An Introductory Essay
Current State Consumer Policy
2009/9/29
In recent years German and European consumer policy has taken on a new dynamism. However, both in Germany and the European Union consumer policy remains on the defensive. This situation will only chan...
CURRENCY COMPETITION AND CONSUMER-DRIVEN UNIFICATION
currency competition CONSUMER-DRIVEN UNIFICATION
2008/11/10
What is meant by “currency competition?” In Northern Ireland
today, most of the paper currency is privately issued. The banknote
currency issued by the Ulster Bank competes against the currencies
o...